Point of differentiation 06 of 09
Three-night mattress comparison
Not a sleep-themed vacation. A controlled, measured sleep intervention.
3
Surfaces tested, one per night
Protocol
1
Variable changed between nights
Control
8h
Instrumented sleep opportunity per surface
Exposure
Data
Recommendation source, not preference alone
Basis
The difference, side by side
What this replaces.
Showroom test
Three measured nights
Ten minutes, fully dressed
A full night per surface
Salesperson framing
Blinded ordering where practical
Comfort impression
Awakenings, position changes, efficiency
Buy and hope
Recommendation with your numbers attached
Illustrative data
How it shows up in the record.
Surface A, medium hybrid
78% efficiency
Surface B, firm latex
85%
Surface C, soft foam
71%
Home mattress (reported)
66%
Illustrative surface comparison for one guest. Your ranking will differ.
Compared on
- Sleep efficiency
- Awakenings
- Position changes
- Morning stiffness
- Thermal comfort
- Subjective rating
Illustrative values. Sleep Week does not sell mattresses and records commercial relationships where they exist.
How it runs
Four steps, in order.
01
Rotate
One surface per night in a controlled order.
02
Hold constant
Light, temperature and sound stay fixed.
03
Compare
Objective metrics plus morning ratings.
04
Specify
The winning specification goes in your Blueprint.
The three surfaces
One surface per night, everything else held constant.
The reference surface. Independently pocketed coils give zoned support with airflow through the coil layer, and a thin latex comfort layer keeps contour shallow. Most guests recognise it as familiar, which makes it a useful baseline for the two nights that follow.
Build, top to base
Comfort
Natural latex, ~5 cm, shallow contour, fast recovery
Transition
Zoned foam rail to reduce shoulder and hip pressure
Support
Individually pocketed coils, firmer through the lumbar zone
Base
High-density perimeter for stable edge exit
Likely to suit you if
- You change position several times a night
- You share a bed but are not motion sensitive
- You run warm and want airflow through the core
Watch for: Coil transmission can register as micro-awakenings when a partner rises frequently.
Spinal support
Sleeps cool
Motion isolation
Turn response
Relative index, 0–100. Bars are ordered A, B, C. Illustrative specification profiles.
Recorded on this night
- Sleep efficiency
- Awakenings
- Position changes
- Time to first deep sleep
01
One per night
A single surface is used for the full sleep opportunity, never split across a night.
02
Everything else fixed
Light, temperature, sound, air, bedding and pre-sleep protocol stay constant.
03
Blinded where practical
Order is rotated and surface identity withheld until the review to limit expectation effects.
04
Ranked on your data
Objective metrics are weighted first; morning ratings break close results.
Surfaces are premium consumer specifications, not medical devices. Sleep Week does not sell mattresses; any commercial relationship with a manufacturer is disclosed. Three nights indicate a direction, not a certainty, the recommendation is a specification to trial at home, with your own numbers attached.